As a child, the possibilities are endless — full of potential, and you are only limited by your imagination and what you can dream. Then you grow up, learning to power through challenges, achieving one goal after another, and navigating a path marked by significant accomplishments. You’ve excelled academically, advanced in your career, and created a life that many may admire “on paper.” Yet, why do accolades and achievements fail to silence doubts about you and your potential? And why is there a lingering, subtle but persistent feeling that you don’t quite belong?    

There might be a disconnect between the life you’ve worked so hard to build and the sense of confidence and fulfillment you feel living it. Maybe you’re tired of constantly needing to prove yourself as “the only” in spaces not designed for your authentic self to thrive. The exhaustion might also stem from the relentless pressure of faking it until making it, leaving you wondering how sustainable it is to keep going. Finding a moment for clarity and reflection in your overwhelmingly busy schedule can be just as challenging.

The Realign Project is about embracing your curiosity and grace—reigniting the strength of your uniqueness, joy, and courage. Through our coaching partnership, we’ll take a deep dive into exploring the person that you are today, what’s important for you, and how your steps forward can align with both your core values and the well-being of your communities. This journey offers you the opportunity to take inspired actions, leading to a meaningful impact and continued growth in interconnected ways.

I work with purpose-driven leaders in non-dominant groups to reconnect with who they are and make a positive impact.

We might be a good fit if you’re…

  • A hardworking leader of color who tends to be the only one who looks like you in the room. You may constantly push yourself to excel despite experiencing an added burden of bias and a lack of support, leading to exhaustion and burnout.
  • An overachieving leader raised in a culture different from the one you navigate, facing complex challenges of cultural and identity shifts. You feel disconnected from your familiar self, torn between fitting in and preserving your authenticity.
  • A driven leader navigating spaces where wealth, privilege, and PhDs are the norm, and that’s not where you come from. You’re proud of your roots, yet often find it challenging to find your voice, feeling like you’ll be somehow “found out.”
  • A high-performing leader paralyzed by perfectionism. Despite your solid reputation, you struggle to feel confident, pushing you to work even more. This is not sustainable, but you don’t know how to let go of high standards and trust your intuition.
  • An introverted leader in a professional world that favors extroversion, often overlooked as louder voices take credit. You diligently deliver quality work without recognition, and it feels out of integrity to conform to the cookie-cutter corporate mold. 
  • A caretaking leader, stretched thin in all directions. You struggle to ask for help and are often disappointed by the support you receive—or don’t—ending up carrying the load alone and feeling lonely, with your efforts rarely reciprocated.

If any of these descriptions resonate with you, know that you’re not alone and we may be a good fit. Together as thought partners, we can explore these challenges and find ways to cultivate joy and fulfillment in your personal and professional life.

About the Founder + Coach

Rei Perovic, MCC

Hi, I’m Rei (pronounced Ray).

Realign Project is the supportive resource I wish I had earlier in my life and career.

I spent 17 years as an Art Director/Associate Creative Director at global advertising agencies in NYC, pursuing what was my dream job since my early teens in Tokyo, where I’m originally from. I dedicated countless late nights and sacrificed my well-being to prove myself and survive as an immigrant woman of color in this demanding and competitive industry. Eventually, the relentless pursuit led me to a breaking point. I had enough of feeling, “There’s got to be more than this,” and decided to make my life count. So, I took a leap of faith without a plan B. While my path may not be for everyone, I’m grateful for choosing this courageous journey of surrender, filled with learning that brought me to where I am today.

Living a life out of alignment isn’t sustainable, and navigating change can be daunting without support. As a Master Certified Coach, I’ve had the honor of coaching over 1,500 professionals. Through Realign Project, you’ll find a thought partner who gets the unique challenges faced by professionals in non-dominant groups. I provide a space where your experiences are validated and valued. Together, we’ll explore what’s important to you and work on actionable steps for you to experience a fulfilled life and work and make a positive impact.

If you’re curious about working together, contact me. We’ll discuss how I can support your journey.


Rei’s coaching has been the epitome of making a way out of no way for my career.

I’ve worked with Rei going on three years and it has been one of the best career decisions I’ve made to date. Coaching with Rei has changed how I think through tough situations. It’s really been the epitome of “making a way out of no way” for me and I cannot speak highly enough of how it has changed the trajectory of my career. Rei is tactful in her process, holding space for my discussion points and leading me seamlessly through thought exercises that leave me exactly where I need to be. Working with Rei has given me a fresh perspective on my career and my abilities. Empowering me to become the professional I am today.

Anita Miller
Sr. Technical Program Manager and Strategic Partner


“Rei helps you reach your goals and find a new way to think very quickly and effectively.

Rei is the best coach I have worked with! A few sessions with her have helped me change my perspective, and go after my goals more head on. Rei is always highly empathetic, professional, and an excellent listener. She helps you reach your goals and find a new way to think very quickly and effectively.

Rojan Zarei
Product Marketing Manager

“I could feel just how skillfully she embodies all the qualities of a coach of the highest calibre.

Rei deserves the most glowing recommendation! In 45 minutes, I could feel just how skilfully she embodies all the qualities of a coach of the highest calibre. Her coaching helped me simplify and successfully move past a hump that I had been attempting to get over for more than 3 months.

Rei is committed to mentoring other POC and WOC! How she shows up and lives her mission is such a gift to our industry and our communities, and I just had to shout her out!

Aayaan Singh Jamwal
Intersectional Healing Coach and Founder, Unearth Freedom

“If you are facing a challenge — especially one that more traditional advice or guidance has not helped you resolve, Rei’s coaching could be helpful in taking a step forward.

Rei’s gentle but persistent coaching helped me identify thoughts and beliefs that were influencing my behavior, and pressed me to think more deeply and connect dots to get to the next level. If you are facing a challenge — especially one that more traditional advice or guidance has not helped you resolve, or has an emotional component — Rei’s coaching could be helpful in identifying your true feelings to take a step forward.

Realigned Client
Wishes to remain anonymous

Interested in hearing more from my clients? Check out the Client Love page.


Rediscovering, reimagining, and realigning you with you.

Rei Perovic, MCC |

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Illustration by Anastasia Khmlevska

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